Marketing Manager, 12-month FTC

Overall purpose of the role
•    Act as a Business Partner with the Personal Injury department, owning the strategic marketing planning process, identifying marketing objectives, proposing campaigns and tactics to deliver against them and overseeing their implementation. 
•    Be an ambassador for the Marketing function within Leigh Day, with partners and fee earners.

Main duties and responsibilities

Marketing strategy
•    Review market data to identify marketing opportunities.
•    Develop and agree a marketing plan and budget with associated tactics, campaigns, and measures.
•    To deliver campaigns in conformance with the agreed plan and budgets
•    Ensure alignment with departmental and firmwide objectives.
•    Report on performance ensuring campaigns are meeting KPIs and make suggestions for improvement.

Management
•    Line manage one or more individuals.
•    Allocate relevant shared resources for work, delegating effectively.
•    Together with other members of Marketing Department, contribute to the development of departmental processes to improve marketing effectiveness.
•    Manage and develop relationships with internal stakeholders.
•    Manage external agencies where appropriate.

Marketing
•    Be the custodian of all external marketing material to ensure it adheres to the Firm's brand guidelines in terms of design, style, copy and quality. 
•    Identify the appropriate medium or channel for each initiative.
•    Work to understand the target audience and use this information to develop and influence the buyer journey.
•    Keep up to date with industry/ legal sector trends.
•    Use analytics and data available to improve marketing effectiveness.

Other responsibilities
•    To support in the delivery of ad-hoc projects.
•    To keep abreast of latest developments and trends in marketing and the legal sector.
•    To build a good working relationship with other marketing colleagues to create a strong and supportive team dynamic.
•    Review digital marketing reports and make suggestions to improve efficiency of campaigns.
•    Setting and managing budgets.

Essential experience
•    Genuine interest to work with a leading claimant law Firm and passionate about providing access to justice to all.
•    4+ years Marketing Experience.
•    Analytical and data savvy.
•    Good knowledge and hands on experience of Paid Social and Paid search advertising tools.
•    Solid relevant experience in marketing and communications management, within professional services. 
•    Substantial experience of independently managing marketing projects and activity from conception to execution on tight deadlines.
•    Substantial experience in working with and building strong internal relationships with Partners and senior stakeholders. 
•    Proven ability to communicate accurately, clearly, and concisely, both verbally and in writing.
•    Substantial user experience of CRM and E-marketing software systems. 
•    Substantial experience in generating marketing reports and analysis using excel and other reporting tools.
•    Proven experience of managing digital marketing/social media campaigns. 
•    Intermediate level proficiency in working with MS Office (PowerPoint, Excel, Word, Outlook), HTML & CMS platforms.
•    Excellent copywriting abilities.

Desirable experience 
•    Experience of working within a legal firm will be highly advantageous.
•    Experience of writing marketing plans and proposals for consideration by the partnership.
•    Experience managing external agencies.
•    An understanding of a broad range of marketing channels. 

About Leigh Day

We are a top 100 law firm committed to claimant-only cases, ensuring that individuals have the same access to justice as the UK Government and large corporations. We're not afraid to take on difficult and challenging cases involving medical negligence, serious personal injuries, discrimination in the workplace, defective products and human rights abuses in this country and overseas.

Benefits 

29 days' holiday per annum inclusive of 4 days' compulsory leave to be taken during the Christmas office closure, plus all public and bank holidays; two weeks' of working elsewhere; contributory pension scheme; life assurance (4 times annual salary); private medical insurance; interest free season ticket loan; childcare vouchers; cycle to work scheme; electric vehicle scheme. Our hybrid working policy for full-time employees is three days in the office and two at home, and we also offer free breakfast and lunch every day for those coming into to the office. 

We also have annual social activities and genuinely pride ourselves on having a supportive and friendly culture.

Commitment to equality, diversity, and inclusion

Leigh Day is committed to the principles of equality, diversity, and inclusion.  We value the diversity of our colleagues, our clients and the third parties with whom we work.  We seek to create an environment where everyone feels included and valued for their unique characteristics, skills and abilities and supported in their needs and responsibilities.

We welcome applicants from all sections of the community regardless of age, sex, gender (or gender identity), ethnicity, disability, sexual orientation and transgender status. Please let us know if you would like to discuss any reasonable adjustments at any stage of the application or recruitment process. There is an option to detail this on your application form, however, please just get in touch should you wish to discuss this prior to formally submitting an application. Please note all conversations or disclosures are treated in the strictest confidence.